Tips For A Successful Exhibition Display

Tips For A Successful Exhibition Display

Set Objectives

Objectives are necessary to give direction to the effort, set budget requirements, stimulate sales performance, measure results and establish value. They must be:

  • Measurable in quantity and quality
  • Achievable in a defined period of time
  • Consistent with your company’s goals, policies and marketing plan

Consider What You Want to Achieve from your exhibition stand

  • Generate leads
  • Close sales
  • Introduce/test a new product/product features
  • Solicit new distribution channels
  • Gather competitive intelligence
  • Enhance existing customer relationships
  • Demonstrate a technically complex product
  • Enhance corporate image
  • Develop product awareness
  • Penetrate a new market/industry
  • Outshine the competition
  • Perform market research
  • Gain media coverage and exposure
  • Establish staff expertise in the industry
  • Increase market share